Douglas O. Etiobhio aka Doug E Fresh, born in Benin city Edo State, had his elementary education in Benin City with his Tertiary education at the prestigious University of Benin - where he studied Social Works. He later attended the Nicky Africana fashion school in Lagos were he acquired certification to work with Fashion Brands and Designer Labels like the Blokes & Divas Fashion House. Shortly Afterwards he left for the United States Where he studied Criminal Justice. Douglas Etiobhio is a fine gentleman, loving husband and caring father. He is a diligent and astute business man, a music enthusiast whose keen interest in music and entertainment led to the birth of DEF Records.
Once asked why he had such bonds with music, he quipped: “... Music is not what I learnt, it's in me - My passion for good music is beyond my understanding”. As a visionary, he started DEF Records and made it a hub for musicians with artistic dexterity and is poised on making DEF RECORDS a gigantic force to reckon in the music industry.